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Brokerage Onboarding — Producer Ramp Rebuilt With an AI-Native LMS

Rebuilt a multi-state insurance brokerage's producer onboarding A to Z. Ramp time fell 58%, from 16 days to under 7.

Onboarding RedesignAI Avatar Roleplay + Voice TutorLMS IntegrationSCORM-Ready
Industry
Insurance Brokerage · Producer Onboarding
Timeline
6 weeks
Tools
Sana LMS, ElevenLabs, HeyGen, Synthesia, Okta SSO, BambooHR
Helped a brokerage revamp their onboarding learning program from A to Z.
I started with a big audit.
Then I mapped out a clean onboarding path.
I then revamped the whole content and integrated the LMS.
For the learner, this meant: an easy-to-navigate LMS, branded for the brokerage.
Well-produced, engaging videos.
AI interactive experiences, learners can speak with chat or voice.
Roleplays to practice customer calls, case study discussions, and tutor.
For the learning administrator, this meant: clear analytics and faster authoring.
The results spoke for themselves.

Project Overview

A multi-state insurance brokerage was ramping new producers off scattered PDFs, intranet pages, recorded calls, SOPs, and branch tribal knowledge. Time-to-first-bound-policy averaged 16 days. Nobody could measure who was actually ready to sell unsupervised.

The brief: same outcomes, faster ramp, measurable readiness. Plus a system the training team could update without engineering help.

I audited 52 onboarding artifacts. Interviewed 17 stakeholders. Mapped a unified 10-day path. Rewrote 24 SOPs as 22 modular lessons. Then stood the whole thing up on a modern LMS with SSO via Okta, HRIS sync from BambooHR, AI avatar roleplay, voice tutor, AMS simulation, a searchable doc hub, and live conversation analytics that surface knowledge gaps by topic and team.

Result: ramp time fell 58%, from 16 days to under 7. NPS hit 9.8 across admins and learners. The training team now ships new lessons in minutes from any uploaded doc.

What's Inside

22 modular lessons

One learning objective each. About five minutes. Sequenced to a 10-day ramp.

AI avatar roleplay

Practice with a simulated client in chat or voice. Graded against a behavioural rubric.

AI voice tutor

Explains the policy in plain English. Then quizzes the learner on it.

AMS simulation

Click-through of the agency management system. AI grades every step.

Searchable doc hub

Forms, scripts, and policy snippets. One tap away inside every lesson.

Readiness dashboards

Branch by branch. Who's ramped, who's stuck, on what topic.

What the Client Provided

  • 52 existing onboarding artifacts (PDFs, SOPs, recorded Loom walkthroughs, intranet pages)
  • Brand book and producer-facing voice and tone guide
  • AMS documentation and admin access for screen captures
  • Access to 17 stakeholders for discovery interviews
  • Existing HRIS feed (BambooHR) and SSO provider (Okta)

Design and Build Process

01

Discovery Audit

Inventoried every scrap of onboarding material across the org and tagged each by audience, freshness, and source-of-truth.

02

Stakeholder Interviews

17 conversations with branch managers, compliance leads, and recent hires to surface what actually breaks during ramp.

03

Unified 10-Day Path

Mapped a single ramp plan with role branches (producer, account manager, claims) and explicit ready-to-sell gates.

04

Modular Lesson Build

Rewrote 24 SOPs as 22 modules. One learning objective each, knowledge-check at the end, no filler.

05

LMS Deployment + Integrations

Stood up the LMS branded for the brokerage. AI avatar roleplay, voice tutor, doc hub, and conversation analytics all wired in. SSO via Okta, HRIS sync from BambooHR, role-based auto-enrollment.

06

Admin Train-the-Trainer

Set up the training team to author new lessons from any uploaded document. Live readiness dashboards configured by branch.

Tools and Stack

LMS
Sana LMS, branded for the brokerage.
AI Voice
ElevenLabs for the AI tutor and roleplay personas.
AI Video
Synthesia and HeyGen for avatar-led explainers, B-roll editing for what existed.
Identity
Okta SSO with role-based auto-enrollment.
HRIS
BambooHR sync feeding the LMS new-hire pipeline.
Analytics
LMS-native readiness dashboards plus a conversation-analytics rollup by topic and team.

Deliverables

  • 22-module onboarding curriculum, branded and SCORM-exportable
  • AI avatar roleplay scenarios (chat and voice) with rubric-based grading
  • AI voice tutor and AMS hands-on simulation
  • Branch-level readiness dashboards
  • Conversation-analytics rollup by topic and team
  • Train-the-trainer kit so the training team can author new lessons from any uploaded doc
  • SSO + HRIS integrations live in production